YMCA Logo

This is the YMCA's new logo.  Depending on what the logo is on [brochure, websites, programs...] it will be different colors.  Its function is to attract people with the colors and new look of the YMCA.  I saw it on the YMCA brochure.  The style and typography is more modern than the older logo.  It attracted me because it is something new and different.  It's not just called "YMCA" now it is also called "the Y"  because so many people refer to it as that.  The designers wanted to put that into the logo as something that reflects on what they know it as.